By PD Smith (Losing the Head of Philip K Dick – review via @guardian http://t.co/KSWpTkBo...)…
I am really into celebrating birthdays – not just my own, by the way. I’ll celebrate your birthday like it’s my job. We should all be thankful for every single day of life we have on this planet, but birthdays are especially great days to say ‘thank you’ for another year of living, laughing, loving, learning, being, doing, thinking, and what have you. This year I had a particularly awesome birthday in Murano and Venice, Italy.
Waiting for the train to Venice
It was so nice to be offline for a full 12 hours, truly enjoying the presence the day had to offer – the warm sun, blue sky, the smell of Spring and salt water in the air. I don’t know about you, but it’s not very often that I can get away from my computer or iPhone for that long. Though I did take some photos and video snippets, I did my best not to live behind the lens. Which made me think of you…us. This shared world we’ve created on the Internet. Are you taking the time to really live offline? Or has ‘real life’ just turned into a production studio? Of course, we like to share our stories and adventures. There’s definitely nothing wrong with that. This is just another friendly reminder to unplug, fully enjoy every moment and eventually share later if you so desire. Real-time updates are great for breaking news and special event coverage. But, make sure you’re present in your daily life. So, I invite you to disconnect this weekend, do something away from your computer and be aware of those beautiful details all around you that make life worth living.
Link Evaluation Survey 2012 [INFOGRAPHIC]
Links, seemingly the currency of rankings, and a white-hot area right now what with all the recent de-indexing of certain link networks, GWT Warning messages being sent to over 700,000 webmasters and the ever decreasing effectiveness of low-rent link building tactics.
So just what is a “good link”? We know what we look for in a link for our clients but we wanted to survey as many members of the SEO community as we could to get a real idea of the kinds of methods and metrics that SEO professionals all over the globe are using to assess the quality of a link.
What do we look for in a (link) partner?
We analyse a prospective linking partner for our clients based on three different areas:
The strength of a link – despite the shifts in link building practices, it is vital to assess a link from a strength point of view. This means utilising one or several or your preferred metrics, for us this is PageRank, mozRank and domain authority.The quality of a site – just what is a high-quality website? We assess a website based on the overall user experience and the apparent policies of the website being evaluated. This includes things like a suitable number of adverts relative to content, well-written and well-constructed pages, and ensuring the website doesn’t appear to be overtly flogging its sidebars or footers.The relevance of that website – some argue that the relevant link is a myth but we are still keen advocates of links making sense from a user’s perspective and that is the key to relevance. Obviously in some industries it is near on impossible to get links from directly relevant websites (unless you’re talking about the SEO community where knowledge, links and interactions flow freely between competing businesses!) because they are in the same industry and often are unwilling to link. This is why we look for natural crossovers between industries and topics to help extend the reach of our clients.
Show me the results
We opened the survey and saw just over 500 individuals complete it – thank you to everyone that took part and hopefully you’ll find this data interesting.