Today’s customers orchestrate their own experiences from exposure to conversion to advocate. The conventional marketing funnel is now irrelevant and traditional campaigns are extinct.
White Paper: Campaigns are Extinct
Millennial consumers orchestrate their own brand experiences on their time, across channels and devices with brands that they trust. As a result, campaigns no longer start with a contact list and stop with an email blast – they are continuous exercises, consistent across channels. Brands must break through personal junk filters with relevant, valuable and non-promotional interactions, for a longer-term view of building brand advocacy.
See on www.sdl.com