What do we do when “fake news” is just as real as “real news”? What do we do when anyone can imitate anyone else, for any reason that suits them?
And what of the legality of this process? It seems to me that active and aware lawmakers would take immediate steps to make the unauthorized production of AI Deep Fakes a felony offense, at least in the case where the fake is being used to defame, damage or deceive. And it seems to be that we should perhaps throw caution to the wind, and make this an exceptionally wide-ranging law. We need to seriously consider the idea that someone’s voice is an integral part of their identity, of their reality, of their person—and that stealing that voice is a genuinely criminal act, regardless (perhaps) of intent. What’s the alternative? Are we entering a future where the only credible source of information will be direct personal contact? What’s that going to do to mass media, of all types? Why should we not assume that the noise to signal ratio will creep so high that all political and economic information disseminated broadly will be rendered completely untrustworthy?
I can tell you from personal experience, for what that’s worth, that it is far from comforting to discover an entire website devoted to allowing whoever is inspired to do so produce audio clips imitating my voice delivering whatever content the user chooses—for serious, comic or malevolent purposes. I can’t imagine what the world will be like when we will truly be unable to distinguish the real from the unreal, or exercise any control whatsoever on what videos reveal about behaviors we never engaged in, or audio avatars broadcasting any opinion at all about anything at all. I see no defense, and a tremendously expanded opportunity for unscrupulous troublemakers to warp our personal and collective reality in any manner they see fit.
Wake up. The sanctity of your voice, and your image, is at serious risk. It’s hard to imagine a more serious challenge to the sense of shared, reliable reality that keeps us linked together in relative peace. The Deep Fake artists need to be stopped, using whatever legal means are necessary, as soon as possible.
Jordan Peterson ( from : “I Didn’t Say That” )