See on Scoop.it – Making Movies
At the heart of a successful transmedia story is a powerful user experience created by integrating a compelling story with techniques that engage the user emotionally and intellectually and allow easy user interaction with all of media elements of…
See on transmediadigest.com
See on Scoop.it – The Dream Of A Shadow
Jan Bergmans‘s insight:
The Story of a Transmedia Revolution: (Part 2) The Story Wars Posted by Peter Usagi The Rise and Fall of a Story-Showing EmpireBy Peter UsagiThe Transmedia Revolution has begun!
Which side will you join?
An empire of greedy corporate media cartels?
Or an ancient and mysterious order of storytellers…
Image via PanicpostersAfter years of study, I’ve come to realize that contemporary storytelling—books, film, television (and to a significant extent, even live theater)—are a completely passive medium. They are narratives that lack interaction and any kind of participation from their audience. These mass-produced mediums of entertainment are more appropriately labeled "story-showing,” then storytelling. People often wonder why there isn’t anything "new" in Hollywood. Why is it that every movie, TV show, and most popular literature, tastes like reheated "leftovers" disguised with some kind of mystery sauce? It’s because after a century of industrialization, we’ve become indoctrinated as a species of “story consumers.” We’ve been raised to passively swallow the shallow narratives presented to us in our extended childhoods; schizophrenic mythologies filled with stories that have no depth, meaning, or purpose–other than to entertain (or perhaps more sinisterly, distract). All of our modern entertainment (all of our stories) are almost entirely mono-active.Our “entertainment industry” is simply a convenient medium for a 24/7 multimedia stream of consumer subconsciousness—peppered every fifteen minutes with commercials, product placement, and other forms of materialist propaganda. Even traditional literature has become a victim to this malaise.
See on www.modernmythology.net